/Menu
Client
BCA
Client
Berani Komit
Category
Campaign
Industry
Banking & Finance
Year
2018
Role/Service
Digital Strategy
Content Strategy
Data Analysis
Social Media Campaign
Creative Concept & Ideas
Brand Experience
Shareable Content
Content Video
Client
BCA
Project
Berani Komit
Category
Campaign
Industry
Banking & Finance
Year
2018
Role/Service
Digital Strategy
Content Strategy
Data Analysis
Social Media Campaigns
Creative Concept & Ideas
Brand Experience
Shareable Content
Content Video
BCA wanted to target younger audiences to be awared and engaged with their product, Tahapan Berjangka, which needed routine deposits with fixed amount and time period. It was about making Indonesian youngsters feel that Tahapan Berjangka is relevant and important for them.
We combined 2 important insights: the most visited page in BCA website is the financial calculator, and one of the most common questions asked to these youngsters is when they are going to be married, which brought Berani Komit campaign born. We created video series that highlight youngsters’ slice of life and featured financial calculation, coated with some fun ways.
higher than any previous digital campaign.
to Tahapan Berjangka page.
in two months.
