Politic x Meme = >1M Millenials’ heart

Client

Teman Rakyat

Category

Campaign

Industry

Politic

Year

2019

Role/Service

Digital Strategy

Content Strategy

Data Analysis

Social Media Campaign

Creative Concept & Ideas

Brand Experience

Shareable Content

Content Video

Project

Teman Rakyat

Category

Campaign

Industry

Politic

Year

2019

Role/Service

Digital Strategy

Content Strategy

Data Analysis

Social Media Campaigns

Creative Concept & Ideas

Brand Experience

Shareable Content

Content Video

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To encourage millennials to participate in the 2019 Legislative Elections, we collaborated with Teman Rakyat and initiated #UnboxingCaleg (Unboxing the Legislative Candidates) as an attempt to review different candidates at TemanRakyat.id, so the millennials can get a clear overview about who they are about to choose.

Combined best ingredient to get millenials’ attention: Comedy!