>26.000 Parents Know their Children Better

Client

Nutrilon

Project

Nutriclub

Category

Campaign

Industry

Food & Drink

Year

2020

Role/Service

Digital Strategy

Content Strategy

Data Analysis

Social Media Campaigns

Creative Concept & Ideas

Brand Experience

Shareable Content

Content Video

Client

Nutrilon

Project

Nutriclub

Category

Campaign

Industry

Food & Drink

Year

2020

Role/Service

Digital Strategy

Content Strategy

Data Analysis

Social Media Campaigns

Creative Concept & Ideas

Brand Experience

Shareable Content

Content Video

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problem

Challenge

Danone needed creative and digital-driven activity to promote and create awareness of their new product, Prosyneo, that helps reducing allergy risk sympton.

thinking

Strategy & Approach

We collaborated with multi-experts and multi-publishers to create #PekanCegahAlergiAnak, a week of digital talk that educated about the hereditary aspect of allergy and importance of allergy prevention, especially when kids have parents with allergy risk

result

Final Experience

>26.000 viewers

on multiple publishers & platforms

30% of total conversation

about allergy during the campaign period.